MAD Interactive Details

Size testing image4

MAD Interactive Concepts (Model Aided Design) is a new interactive show ‘n tell kitchen design tool for use in a kitchen showroom setting. MAD is a great addition and beautiful show piece for any kitchen showroom.


I would like to take this opportunity to introduce the latest in kitchen design, MAD Interactive Concepts. The MAD Interactive Concepts Kitchen Design System has simplified the kitchen design process with a unique, exact scale model kitchen design kit, invented and manufactured in Canada by Eurtton Distribution Inc.

After being involved in the kitchen cabinet industry for the past 20 years and after being heavily invested into design programs like 2020 Technologies, we knew that there had to be a better, faster and simpler way for “anyone” to layout and design kitchens.

We knew that models are used in many industries including the medical professions, dental studies, automotive concept cars, and architectural industries, as a valuable tool to allow a

visual representation of the final product. Prototypes or models are also used in pre-manufacturing of most products to fine tune the final product prior to going into production.

MAD is exactly that, it makes prototypes of the finished kitchen prior to purchasing. We’ve done the same, but improved upon it, by making it reusable and easily changeable.

Even though programs like 2020 are important, excellent, and integral in the design, quoting and ordering process, they still were not perfect and do not present the visual representation that MAD Interactive Design can. We knew that potential customers are more visual and knew that seeing is believing and there’s nothing like seeing the real thing.

Although there are many on-line downloadable kitchen planner applications that allow for individuals to design kitchens themselves, they are not always effective. Everything from browser incompatibility, fear of viruses, steep learning curves, and the inability to identify inaccuracies, is a deterrent.

These online programs are generally far too slow, and they simply take far too long to create a design. A kitchen designed with MAD literally can be designed in afraction of the time, is more fun to do and is a much more accurate.

If a potential buyer goes to a car dealership and can only look at a brochure or a picture of a car on a computer screen it wouldn’t have the same affect as a dealership that has actual cars on the lot that can be touched, viewed, and even test driven. I think it’s obvious that the car dealership that have the cars on the lot, will have a definite advantage and would more than likely be the dealership that secured the sale.

We feel that using MAD Interactive Concepts presents the same opportunity for kitchen dealers, giving them a distinct advantage over their competitors. Unlike a computer, consumers can touch, move and assist in the design of their own kitchen giving them a vested interest and appreciation for the design. This also provides an opportunity with the sales associate and the client to build a relationship by working together on the design, which should result in a better opportunity to make the sale.

MAD Interactive Concepts is a precise, exact 1/10 scale magnetic cabinet, floor and wall system with a ruled grid system for easy placement of wall and cabinets. No calculations and no measuring…simply identify the measurement on the grid and follow the measured lines.

Our MAD Interactive Concepts System can be purchased À la carte which allows purchasers to purchase only what they need and a system that suites their cabinet lines they sell.

Although MAD Interactive Concepts is perfect for custom kitchens, we also think that it’s the perfect solution for retailers that offer RTA and or stock cabinets. Retailers can quickly layout a kitchen in advance of selecting the cabinets off the shelf. MAD is a sure way of making sure the customer selects the correct cabinets including all components and fillers etc. If it fits on the
modeling system, it will fit in their home.

By using MAD Interactive Concepts, it will create a better customer experience, reduce mistakes that result in unnecessary returns, open boxes, damaged product, and overall save the store and client valuable time and money. Top 10 Advantages to owning a MAD Interactive Kitchen Design System:

1. Durable High-Quality Vinyl Finished Stainless Steel grid patterned floor and wall system.

2. Durable Cabinets made of Polylactic Acid Thermoplastic (a biodegradable polymer plastic)

3. The MAD System is a one-time purchase – System designed to last indefinitely.

4. Systems can be purchased À la carte – allowing retailers to purchase only what they need.

5. Add to your MAD System if and whenever you want, unlike other design software where you are required to pay annual fees of $650.00 per license indefinitely to keep the license active.

6. MAD is a lower overall cost and less dependent than traditional kitchen design systems.

7. Allows businesses to offer kitchen cabinets without hiring a qualified 2020 design expert.

8. Anyone can be up and running designing kitchens in literally minutes.

9. Up to two users can design at the same time by moving walls to the center of the floor.

10. Kitchens can be designed accurately in a fraction of the time as traditional design programs.

To learn more about our unique design system and how it can benefit your kitchen cabinet department visit (see video)
e-mail or
Telephone: 613-389-0089